Week 2 Social Fabric University Path-to-Purchase

About two weeks ago, I was so excited to announce that I had been selected for an online photography class through Social Fabric and sponsored by Sears Grilling.  I am at the end of week two and have learned some more great tips and information that I will be able to use!  

Week two we have been working on the topic Path-to-Purchase.  I’m sure many of you have noticed that I have been working with Collective Bias, through them, I have been lucky enough to test and review products.  

So, just what is a path-to-purchase?  It is actually something that each one of us do when we are preparing to make a purchase {except for those spur of the moment chocolate bars I grab at the check out}.  A Path-to-Purchase, is the journey you took that lead you  to your purchase.  
Did you make a list?  Did you research online?  Did I go directly to the store or make other stops before going to the store?  What did I notice in the store?  Any special signs?  Where did I find the product?  Was there many competitors?  

These are some of the questions that I think about and try to take photographs to document my answers.  

This week my assignment was to visit a local Sears and create a Path-to-Purchase in selecting a new grill.  What makes this assignment even better??  Sears is being so amazingly generous and providing me a gift card to go back and actually PURCHASE this grill next week!  I feel so incredibly lucky to be apart of this class!  

So, I set out to the nearest Sears, excited for this assignment and yet very nervous!  I wanted to make sure I used the skills that I had already learned and showcased my photos as best I could.  
 Week 2 Social Fabric University Path to Purchase
You can view my shop here:
One of the main tips this week was to keep the background “decluttered”.  This is actually kind of hard to do when you are in a shop with LOTS of products.  You can see in this picture where there is alot of background to distract from the actual grill that I was looking at.  

But, in this picture, there is much less.  Just taking a different angle of the grill made a big difference on what you see in the picture.  
I love this red grill, I have been drooling over it for months!!  It is so beeeeautiful!  I would buy this one in a heartbeat, but I’m worried that my hubby may not agree.  
This is the grill that I think is just perfect for us!  
It has the NEW Infared technology! 
SearsC24 Week 2 Social Fabric University Path to Purchase
It is a gorgeous stainless steal, 4 burner with side burner beauty.  Providing the ability to cook your steaks faster and locking in the flavors and juices!  Not to mention you have the ability to grill at a range of temperatures from intense searing to slow BBQ!  
But, back to the pictures!  :)  Again, you can see how the products in the background may be distracting to this grill. 
A different angle of the photograph, shows more of the grill and less of the background. 

My photos are far from perfect, but they are leaps and bound better than before!  I am so excited to learn more and apply it to my future projects!

I am so thankful to Sears and #Cbias for providing me with this fabulous #Grillingishappiness Photography course! #SoFabU
I am a member of the Collective Bias™ Social Fabric® Community. This shop has been compensated as part of a social shopper insights study for Collective Bias™ and Sears #CBias #GrillingIsHappiness. All photos and opinions are my own.

signature Week 2 Social Fabric University Path to Purchase
About Chrissy

Chrissy Taylor is a wife, Mom, blogger and property manager. She and her husband of 15 years are raising two active boys in the Twin Cities area of Minnesota. Chrissy enjoys blogging about cooking, crafts, gifts and household tips.

Comments

  1. Thankfully my upcoming shop shouldn't have too much in the background, but I love these suggestions and I love that grill, too! Shiny red is a great grill color!

  2. Last shot is a money maker – POPS a big time

Give Us Your Thoughts

*

CommentLuv badge