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The Taylor House

Iowa Blogger sharing Recipes, DIY and much more

Week 2 Social Fabric University Path-to-Purchase

July 15, 2012   |   2 Comments

SoFabU
About two weeks ago, I was so excited to announce that I had been selected for an online photography class through Social Fabric and sponsored by Sears Grilling.  I am at the end of week two and have learned some more great tips and information that I will be able to use!  

Week two we have been working on the topic Path-to-Purchase.  I’m sure many of you have noticed that I have been working with Collective Bias, through them, I have been lucky enough to test and review products.  

So, just what is a path-to-purchase?  It is actually something that each one of us do when we are preparing to make a purchase {except for those spur of the moment chocolate bars I grab at the check out}.  A Path-to-Purchase, is the journey you took that lead you  to your purchase.  
Did you make a list?  Did you research online?  Did I go directly to the store or make other stops before going to the store?  What did I notice in the store?  Any special signs?  Where did I find the product?  Was there many competitors?  

These are some of the questions that I think about and try to take photographs to document my answers.  

This week my assignment was to visit a local Sears and create a Path-to-Purchase in selecting a new grill.  What makes this assignment even better??  Sears is being so amazingly generous and providing me a gift card to go back and actually PURCHASE this grill next week!  I feel so incredibly lucky to be apart of this class!  

So, I set out to the nearest Sears, excited for this assignment and yet very nervous!  I wanted to make sure I used the skills that I had already learned and showcased my photos as best I could.  
You can view my shop here:
One of the main tips this week was to keep the background “decluttered”.  This is actually kind of hard to do when you are in a shop with LOTS of products.  You can see in this picture where there is alot of background to distract from the actual grill that I was looking at.  

But, in this picture, there is much less.  Just taking a different angle of the grill made a big difference on what you see in the picture.  
I love this red grill, I have been drooling over it for months!!  It is so beeeeautiful!  I would buy this one in a heartbeat, but I’m worried that my hubby may not agree.  
This is the grill that I think is just perfect for us!  
It has the NEW Infared technology! 
It is a gorgeous stainless steal, 4 burner with side burner beauty.  Providing the ability to cook your steaks faster and locking in the flavors and juices!  Not to mention you have the ability to grill at a range of temperatures from intense searing to slow BBQ!  
But, back to the pictures!  🙂  Again, you can see how the products in the background may be distracting to this grill. 
A different angle of the photograph, shows more of the grill and less of the background. 

My photos are far from perfect, but they are leaps and bound better than before!  I am so excited to learn more and apply it to my future projects!

I am so thankful to Sears and #Cbias for providing me with this fabulous #Grillingishappiness Photography course! #SoFabU

I am a member of the Collective Bias™ Social Fabric® Community. This shop has been compensated as part of a social shopper insights study for Collective Bias™ and Sears #CBias #GrillingIsHappiness. All photos and opinions are my own.

Chrissy

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2 Comments

  1. Lena & Alex says

    July 17, 2012 at 4:46 pm

    Last shot is a money maker – POPS a big time

    Reply
  2. Mimi B says

    July 15, 2012 at 3:06 pm

    Thankfully my upcoming shop shouldn't have too much in the background, but I love these suggestions and I love that grill, too! Shiny red is a great grill color!

    Reply

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