Make a simple syrup by combining the sugar with 1 cup of water in a saucepan. Place over medium heat and heat until the sugar in completely dissolved. Let cool.

Once the simple syrup has cooled, puree strawberries in a blender with ½ cup water.

In a large pitcher, combine strawberry puree, simple syrup and lemon juice.

Add 4-6 cups of cold water. The amount of water you use will depend on your taste, so add as little or as much as you want to achieve your perfect sweet/tart balance.

Serve over ice. If desired, garnish with fresh strawberries and lemon slices.